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F7AMSSZZ - Strategy of Healthcare Facilities

Code Completion Credits Range Language
F7AMSSZZ KZ 3 2P+2S English
Lecturer:
Tutor:
Supervisor:
Department of Biomedical Technology
Synopsis:

A long-term, successful existence of each market entity is conditioned by a clear long-term strategy vision. Progressive competition, increased demand for medical services, higher demands of patients and significant development of medical science characterise the state of contemporary healthcare. These facts make the management of healthcare facilities more challenging and complicated. This subject provides the students with the fundamentals and steps of strategic management, principles of creation and strategic management applied to healthcare facilities conditions.

Requirements:

Conditions:

1. Active participation in the seminars (maximum of 2 absences are allowed)

2. To acquire minimum of 50 from 100 points in multi-component system of evaluation:

a) max of 35 points – partial assignments in seminars

b) max of 50 points – compulsory final test (required min. of 50%)

c) max of 15 points – team project

Acquired knowledge proved by written test – it is necessary to gain minimum of 50 % correct answers.

A student can gain 100 points in total, successful completion of the subject is conditioned by at least 50 points.

The assessment is based on ECTS scale.

Syllabus of lectures:

•Introductory lecture – subject outline, directions of strategic management development, 3 basic phases of strategic management, dimensions of strategic management.

•Strategies applicable to strategic plans. Selection of optimal strategic variant.

•Mission, vision, aims. Determination of initial strategic plan.

•Analysis of the business plan environment – macro-environment, mezzo-environment, micro-environment. Evaluation of factors of external and internal analysis.

•Innovation strategies, principles and classification of innovations, innovation policy of a company, factors affecting the success of innovations.

•Scenarios and their applications in strategic planning. Advantages and disadvantages of scenario approaches.

•Phases of strategic management. Implementation of strategy. Measuring the performance of strategic plan.

•Evaluation and controlling of evaluation plan. Features of successful system of strategy evaluation.

•Company culture. Influence of strategy on the development of a company culture in healthcare.

•Balanced scorecard as a tool of implementation of strategies in a company processes. Application of the BSC method in medical facilities.

Syllabus of tutorials:

•Introductory lecture – subject outline, directions of strategic management development, 3 basic phases of strategic management, dimensions of strategic management.

•Strategies applicable to strategic plans. Selection of optimal strategic variant.

•Mission, vision, aims. Determination of initial strategic plan.

•Analysis of the business plan environment – macro-environment, mezzo-environment, micro-environment. Evaluation of factors of external and internal analysis.

•Innovation strategies, principles and classification of innovations, innovation policy of a company, factors affecting the success of innovations.

•Scenarios and their applications in strategic planning. Advantages and disadvantages of scenario approaches.

•Phases of strategic management. Implementation of strategy. Measuring the performance of strategic plan.

•Evaluation and controlling of evaluation plan. Features of successful system of strategy evaluation.

•Company culture. Influence of strategy on the development of a company culture in healthcare.

•Balanced scorecard as a tool of implementation of strategies in a company processes. Application of the BSC method in medical facilities.

Study Objective:
Study materials:

[1].WHEELEN, Thomas L. a J. David HUNGER. Strategic management and business policy: toward global sustainability. 13th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, c2012. ISBN 978-0132153225.

[2].KAPLAN, Robert S. a David P. NORTON. The balanced scorecard: translating strategy into action. Boston, Mass.: Harvard Business School Press, c1996. ISBN 9780875846514.

[3].HITT, Michael A., R. Duane IRELAND a Robert E. HOSKISSON. Strategic management: competitiveness & globalization. 11e. Australia: Cengage Learning, 2015. ISBN 978-1285425184.

Note:
The course is a part of the following study plans:
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