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F7AMSMKZ - Marketing and PR in Healthcare
Downloads:
Lectures:
| Attachment | Size |
|---|---|
 P1_2021_Marketing mix_product life cycle | 2.37 MB |
| P2_2021_Sinua model_innovations_competition | 2.7 MB |
 P2_apendix_Porter´s model example | 549.62 KB |
 Questions_P1_P4 | 17.31 KB |
| P3_2021_Business Model_Pricing | 3.37 MB |
| P4_2021_User | 2.54 MB |
| P5_2021_Positioning | 2.42 MB |
| P5_apendix_Positioning worklist | 937.85 KB |
| P6_2021_Legislation | 1.46 MB |
| P7_2021_Documentation | 1.76 MB |
| P8_2021_Communication | 2.19 MB |
| P9_2021_Different perspectives of MedTech industry | 1.24 MB |
| Questions_P5_P9 | 17.86 KB |
Lectures - link:
Exercises:
| Attachment | Size |
|---|---|
| Instructions to Case Study | 881.78 KB |
| How to analyze product ´s levels | 4.09 MB |
| Stakeholder analysis | 3.6 MB |
| How to analyze "place" | 810.59 KB |
| Positioning worklist | 937.85 KB |
| How to analyze "price" | 616.16 KB |
| How to analyze "documentation" | 719.88 KB |