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17ABBMAT - Marketing of Medical Technology

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Lectures: 
AttachmentSize
File Case Study1.16 MB
File MKT_01_AJ17.1 MB
PDF icon MKT_01_AJ_pdf2.71 MB
File MKT_02_AJ12.54 MB
PDF icon MKT_02_AJ_pdf2.7 MB
PDF icon Apendix_02a4.44 MB
PDF icon Apendix_02b593.38 KB
File Porter ´s model _ Case study549.62 KB
File MKT_03_AJ17.15 MB
PDF icon MKT_03_AJ_pdf3.37 MB
File MKT_04_AJ7.16 MB
PDF icon MKT_04_AJ_pdf2.54 MB
File Questions_01_0417.31 KB
File MKT_05_AJ8.98 MB
PDF icon MKT_05_AJ_pdf2.38 MB
PDF icon Apendix_05_Features and benefit MD example1.17 MB
File MKT_06_AJ5.03 MB
PDF icon MKT_06_AJ_pdf1.46 MB
File MKT_07_AJ28.16 MB
PDF icon MKT_07_AJ_pdf1.76 MB
File MKT_08_AJ8.81 MB
PDF icon MKT_08_AJ_pdf2.19 MB
File MKT_092.67 MB
PDF icon MKT_09_AJ_pdf1.24 MB
File Questions_05_0917.86 KB
File MKT_10_AJ2.78 MB
PDF icon MKT_10_AJ_pdf1005.72 KB

Exercises: 
AttachmentSize
File INSTRUCTIONS_DISTANCE EDUCATION_202015.77 KB